Strategy one: the enemy and know yourself, and fight

To segment the market to control the rivals. For rival segment the market to control the grasp the principles of several problems should be paid attention to.

Is measurable principle: is refers to the control of competitors on the market of consumer demand for goods in the difference need to be able to clear response and instructions, clearly defined, can from the competitors in the control of the market is subdivided, several small market subdivided market range, capacity, potential, etc, also need to be able to quantitatively explained.

2 is occupying principle: control should make the competition of the market segmentation of the market size, growth potential, purchasing power, etc should be detailed enough to master, in order to make sure to enter competitors control market has a certain sales, at the same time its also have corresponding ability and resources to occupy one of the small segment of the market.

Three is the comparative advantage: the occupation plan of competitors control of the target market segment need to be able to guarantee themselves have a certain advantage, and keep business for quite a period of stability, to avoid the attack competitors instead, control the market brings its own risks and losses, ensure the longevity and stability of their own interests.

Strategy 2: display the soft rib, attack

Should choose each other when clashed with rival market to attack weak link, don't choose a competitor's strengths and competitors directly, to tend in control comes at a cost to attack the rivals often offensive or defensive than in other markets were more than a few times, should not be so confrontation, but against a competitor's weak link in developing market strategy, avoid its sharpness, swoop in, while improve the efficiency of resources, strong beat, examples abound.

A, in the attack on competitors to analyze their own advantages and disadvantages.

In the attack on competitors must own SWOT analysis, the SWOT analysis on behalf of their own strengths, weaknesses, opportunities and threats. So a SWOT analysis is actually the content carries on the comprehensive aspects of its internal and external conditions and summary, and analysis of the disadvantages, opportunities and threats facing one way. Among them, the analysis focuses on the advantages and disadvantages in their own strength and its comparison with competitors, and the opportunities and threats analysis will focus on the change of external environment and itself may affect.

One's strengths and weaknesses analysis: the so-called competitive advantage is to point to a rival ability to transcend itself, this capability helps achieve their attack. But it is worth noting that: in the attack on rival competitive advantage is not reflected in high win rate, because there may be other competitive factors and reasons. Itself must be clear and clear understanding what a has more advantages than its competitors, because only in this way, can foster strengths and circumvent weaknesses, or in real shot. When doing that analysis the advantages and disadvantages must be from the entire value chain of each link, its detailed comparison with competitors. Such as product, channel, brand, manpower, financial resources such as whether or not competitive. Measure whether the itself has a competitive advantage, can only stand on the Angle of existing customers or potential customers was analyzed and thinking.

Own some kind of competitive advantage is relative, if makes powerful counterattack strategy, competitors will weaken its competitive advantage. Three key factors should be considered: first, how long does it take to build this advantage. Second, can gain advantage have how old? Third, competitors, how long does it take to make a strong response? If its own analysis of the factors clearly, will clear in the competition in the position control of building and maintaining competitive advantage.

Second, opportunities and threats analysis: competitors to control the market environment is not an isolated and static, more open and unrest, such changes almost in profound impact for their own. Because of that, its become offensive environment analysis must be prepared to work. Environment development trend are divided into two categories: one said the environmental threat, another kind said environment opportunities and environmental threats refers to an adverse environment the development trend of the formation of challenge, if do not take decisive strategic behavior, this kind of adverse trend will lead to their position is weakening. Environmental opportunity is